With several Laus and Pentawards Gold awards under his belt, Estudi JJ Bertran is a benchmark in wine label design. Based in the Penedès region, its designs have dressed numerous national and international wines with labels that speak of origin and territory, but also of emotion.
Its founder and creative director, Joan Josep Bertran, gave us a few minutes during his attendance at ‘Sin Límites 2023’ to tell us his vision of this sector in which he moves like a fish in water.
What does the event ‘Sin Límites a tu Creatividad de grupo Argraf’ give you on a creative and professional level?
This event is a great opportunity to connect once a year with different creatives and people who are dedicated to graphic production, and it is a very interesting enrichment.
After these two days of connecting with other professionals, what do you think is the next big challenge in label design?
The great challenge in label design is above all to generate and provide more sustainable solutions.
What do you think has been the best moment of this 5th edition of ‘No Limits to your Creativity’?
The best thing is being able to share these days with colleagues, they are very enriching contacts.
Sum up the event ‘No Limits to your Creativity’ in three words’.
Inspiring, motivating and sustainable.
How do you imagine the labels of the future?
I imagine them on paper, and this is an important thing. It’s something that can’t be digitised, or it can, but with limitations. For me, paper is enough.
How can sharing your experience with professionals in the label printing industry enhance your work?
Connecting with people who are always thinking about how to improve things is always positive.