From 5 to 7 February 2024, Grupo Argraf will be present at the fourth edition of Barcelona Wine Week, the event that will bring together more than 850 wineries from 70 Spanish DOs and more than 20,000 professional visitors from all over the world. The event will take place at the Montjuïc exhibition centre in Barcelona.
Grupo Argraf will actively participate in this new edition of the BWW. On the one hand, the Group will have a stand where the representatives of the different wineries will be able to know, see and touch the wide range of possibilities that premium labelling offers to increase the attractiveness of their wines in the market. A question that is not trivial, taking into account that there is an important segment of consumers who recognise that they are influenced by the design and quality of the label before choosing which bottle to take home.
In addition, Grupo Argraf will also be part of the programme of activities of BWW Hub with the round table ‘No limits to innovation. What the wine labels of the future will be like’, moderated by Eduardo Ibáñez Salinas, Commercial Director of Grupo Argraf. The round table will be attended by four prestigious professionals linked to the wine labelling sector:
Miquel Capo, Partner and Co-Director of the design studio specialising in branding and packaging Bas-Capo. The studio, founded in 1998, is responsible for the image and brand strategy of major national and international wine brands, and Miquel has been Creative Director of packaging projects for Barbadillo, Codorníu, Cosme Palacios, José Pariente and Pago de Carraovejas, among others.
Carles Anadón Bernat, designer and project manager at the Seriesnemo design studio. 37 years of specialisation in design and graphic arts endorse his career in the wine packaging sector, which includes more than 100 national and international awards.
Miguel Garcia, Business Development Director at Avery Dennison and a leading specialist in the selection of stationery for premium labelling projects.
Cristian Sillero, head of Sales and Marketing at Comercial Arqué and expert in the printing supplies that will reign in the packaging trends of the coming years.
BWW Hub will also feature the interventions of more than 100 experts who will participate in conferences, tastings, round tables and training sessions about the future of the wine sector.
Barcelona Wine Week has quickly established itself as an unmissable event for the most prestigious Spanish wineries, and this year’s edition is expected to host more than 11,400 business meetings between buyers and exhibitors. Do not miss the opportunity to get to know the latest trends in the world of wine and schedule your visit now. Grupo Argraf is waiting for you at stand 51.