The sixth edition of this meeting between brands and design professionals was held on 14 and 15 November and was once again a key event for the sector.
Grupo Argraf brought together fifty of the most outstanding graphic designers on the current scene at the annual event held in Madrid on 14 and 15 November. Châteauform La Finca El Bosque hosted the sixth edition of ‘No limits to your creativity’. This year, Artificial Intelligence focused on graphic design was one of the main topics thanks to the presentation by Enrique San Juan. To organise this exclusive event, Grupo Argraf has counted with the collaboration of Rivercap, Fedrigoni Self-Adhesives and Comercial Arqué.
Exclusive event
‘Sin límites a tu creatividad’ is a consolidated event within the graphic design sector and is already an exclusive event of reference. The manager of Grupo Argraf Cataluña, Miguel Ángel Torroba, assures that he is ‘happy’ with this new edition because ‘this event is about innovating, sharing, creating ideas and enjoying’. With the idea of ‘improving every year’, Torroba explains that ‘we have looked for an incredible place that allows proximity, we have improved the format, we have created more spaces to share ideas and we have laughed together’.
With this edition already concluded, Grupo Argraf is already thinking about how to surprise again next year.
The event was attended by graphic design professionals from different parts of Spain, who once again enjoyed two intense days full of inspiring experiences in the surroundings of Châteauform La Finca El Bosque, a space located in the Valle de Tajuña natural park.
Among those attending the event were Francisco Alonso from ESDIR, Escuela Superior de Diseño de La Rioja, Juan Carlos Gauli from UDIT, Universidad de Diseño de Madrid and Javier Romero and Joaquina Cervera from infopack, a packaging and industrial labelling magazine.
This year, Artificial Intelligence has taken centre stage in the main talk of the event. Enrique San Juan, specialist and disseminator of the use of AI in professional environments, gave a conference where he helped to understand and use this technological breakthrough as an effective tool, in this case, in the graphic design sector.
The understanding and enjoyment of wine rounded off a perfect event. María José Huertas, best sommelier of 2024, offered a paired dinner with wines from DO Vinos de Madrid. Huertas is the current sommelier at Paco Roncero’s restaurant in the Casino de Madrid with two Michelin stars and is the current number one in the recent Top 100 Sommeliers list.
In addition, attendees were able to learn in detail about trends in the sector, while sharing experiences and generating synergies with other design professionals and participating brands.